The largest video platform, and a search engine in its own right. People come to learn, compare and watch.
YouTube combines the reach of TV with the targeting of Google. You reach people based on what they search for and watch, on their phone and increasingly on the TV in the living room.
The first five seconds decide everything: after that, people can skip. Brand and promise up front, and a version per format instead of one film cropped everywhere.
For products that need explaining or demonstrating, and for brands wanting TV-like reach at a lower entry budget. See also video and TikTok.
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