TikTok

What makes TikTok different

On almost every platform, your follower count determines your reach. Not on TikTok: the algorithm tests every video with a small audience and scales up if people keep watching. So an account with no history can still build reach.

What we work on

• Content production — made for the platform, not cropped to fit
• Spark Ads — using organic videos as ads
• Creator content — makers who tell it in their own words
• Advertising — where the creative matters more than the targeting

What works

Showing works better than telling. The first second decides whether someone keeps watching, and an ad that looks like an ad gets swiped away. Material that feels like ordinary content consistently performs better.

Who it suits

Strong with a younger audience and for products you can demonstrate. Less suitable if your audience is business-to-business and can be targeted by job title — then LinkedIn makes more sense.

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