Trading
For an e-commerce start-up selling fatbikes, scooters and e-bikes, we developed a content format, professional shoots, social copy and a complete content calendar.
Sten Bossong
Project Lead, Flii Media
For an e-commerce start-up selling fatbikes, scooters and e-bikes, we developed a content format, professional shoots, social copy and a complete content calendar.
Trading is a Dutch e-commerce shop specialising in fatbikes, scooters, e-bikes and accessories. As a start-up, it had a strong product range but no recognisable brand or social presence yet. The question: how do you build a community around a new bike brand in a short time?
We developed a content strategy of our own, fully tailored to the target audience: young teens and their parents. The tone of voice — bold, approachable and informative — became the common thread through every piece of content. Then we got started on production.
Based on current search trends (fatbike comparisons, sizing, safety, tuning), we wrote scripts for three content formats: product videos, quick demos under 60 seconds and in-depth reviews of the best-selling categories. Professional shoots, matching music and clear subtitles made for a polished end result.
Every month we produced 10 videos, including editing, post-production and posting on TikTok and Instagram. Community management, analytics and monthly optimisation completed the package. The content tied in seamlessly with the Facebook and BikeFair integrations for direct product sales.
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