Zelfstandigen Bouw is a platform that supports self-employed tradespeople in the construction sector with information, a network and services. As with Zelfstandig Ondernemers BV, we built an integrated digital strategy that brings together content, SEO and performance marketing.
We developed a content strategy focused on the specific questions and challenges of self-employed professionals in construction: from rules around clients to insurance and tax. This content was made available through an SEO knowledge base, steadily building organic traffic from the questions the target audience actually searches for.
Alongside the organic strategy, we ran paid campaigns on Google Search and Meta to reach a wider audience and speed up conversions. Campaigns were optimised for quality leads: sign-ups, downloads and contact moments.
We worked with an always-on base strategy, topped up with peak campaigns around key moments in the construction sector: tender periods, the start of the season and tax deadlines for the self-employed. This delivered consistent visibility and the best possible return at the moments that matter.
Through regular reports and close contact with the client, we kept the strategy up to date and adjusted course based on market changes and campaign results.
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