From SEO to SEA: dominate the search results and attract quality traffic at the moment people are actively searching.
Search engines are where many buying decisions start. Someone who searches has already put a question into words — which makes the channel more valuable than ads that interrupt people. We make sure you have a lasting presence in both organic and paid results.
They are often treated separately, but the data from one makes the other better. Ads show within days which search terms actually convert — information SEO would wait months for. Conversely, on terms where you rank strongly organically, you can lower your bids and spend that budget elsewhere.
The average cost per click varies enormously by sector: from around two euros in hospitality to almost ten euros in legal services. A low cost per click therefore says little. What counts is what a customer brings in and how many clicks you need to get one. We work that out in advance, so you know at what amount the channel pays off.
More and more searches are answered by AI overviews instead of a list of links. That changes what being findable means: your content has to not only rank but also be cited. Clear structure, explicit answers to questions and reliable sourcing count for more there than classic keyword density.