A platform where young people talk to friends every day. Ads appear between stories and content, vertical and full screen.
Snapchat is about communicating with friends, not following public accounts. The audience is young and part of it spends less time on other platforms. Ads are full screen and vertical, and often cheaper per impression than on the bigger players.
Fast, personal and not too polished. Material that looks like a friend sent it works better than a TV spot in portrait format.
For brands with an audience up to around 30: fashion, food, entertainment, events and recruiting young talent. See also TikTok and Meta.
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