Screens in the places your audience passes. Bought by location and time instead of a fixed spot for a whole week.
Classic out-of-home is bought per week or month on a fixed site. Digital screens can be booked by the hour, by location and even by weather. You pay for the moments that matter, not for a whole week on the wall.
One message, a big visual, little text. People walking past have a few seconds. Varying by location or time of day (morning rush, weekend) makes a campaign more relevant than the same ad everywhere.
Strong for awareness in a region or around a launch, and for brands with a physical location near the screens. Combine it with radio or programmatic to carry the reach online.
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