Reach at moments people aren’t looking at a screen: in the car, at work, in the kitchen.
Radio reaches people while they are doing something else. That makes it suited to repeating a name or message often at a relatively low cost per contact, especially regionally. It works through the ear, so the spot has to make sense without a picture.
Repetition. A spot people hear only once rarely sticks. Say your name early and more than once, and end with one clear action: a website, a search term or an address.
Strong for regional businesses, promotions with a deadline and brands building awareness. Works well alongside outdoor and search ads for people who search after hearing it.
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