Automated media buying via DSPs for maximum scale and precision. From display to Connected TV.
Programmatic is automated media buying: ad space is auctioned per impression, based on who the viewer is and what they are worth to you. That gives you reach beyond the big platforms, with more control than traditional display buying.
Two questions determine whether programmatic pays off: does your ad appear in places that suit your brand, and is it actually seen? We work with exclusion lists, viewability thresholds and fraud detection, and report on them — not just on impressions.
The shift from linear television to streaming puts TV advertising within reach of companies that never had a TV budget. You no longer buy a broadcast slot but an audience, and you measure what happens next. For brands that want to build awareness without the budget of a national campaign, that is a realistic step.
Once your target audience is broader than what search engines deliver and you want more than the reach of social. It is a reach channel, not a conversion channel — so judge it on its contribution to the chain, not on last-click conversions.