Platforms
YouTube
After Google, the most widely used search engine in the world, and at the same time the largest video platform. People actively search it for explanations, reviews and comparisons — which makes it a good fit for content that lasts longer than a timeline.
Video
What we do with it
Setting up and filling a channelWith a format that becomes recognisable.
Video productionFrom script to edit, in the right format.
AdvertisingPre-roll, in-stream and Shorts, linked to your audience.
Example
ExampleA well-known example is Red Bull, which filled its channel with extreme sports instead of product videos. Felix Baumgartner's jump from the stratosphere in 2012 was watched live by more than eight million people at once — a YouTube record at the time.
Source: BBC, October 2012 →Services that use YouTube
Where YouTube comes up in our work:
Other platforms
Wondering whether YouTube suits your situation? We're happy to think it through with you, no strings attached.
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