Platforms
Google Analytics
Google's measurement platform, in its fourth version (GA4) since 2023. It records what visitors do on your site: where they come from, which steps they take and where they drop off.
Data
What we do with it
Drawing up a measurement planWhich events matter and how you define them.
Setup and auditingFinding double counts and gaps before you draw conclusions.
Reporting with interpretationNot just what happened, but what to do about it.
Example
ExampleSay your conversion rate is 8% and you're happy with it. Until it turns out the thank-you page counts every time someone reloads it. The real figure is lower, and only then does it become clear which channel genuinely contributes.
Services that use Google Analytics
Where Google Analytics comes up in our work:
Other platforms
Wondering whether Google Analytics suits your situation? We're happy to think it through with you, no strings attached.
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