Platforms
Google Tag Manager
An intermediate layer that lets you manage tracking codes without needing a developer every time. One snippet of code on your site, then you handle all tags, triggers and variables in one place.
Data
What we do with it
Setting up tag managementWith version control and a test environment before anything goes live.
Server-side trackingWhere browser restrictions take data away.
Connecting consentMeasuring within the law, without losing data unnecessarily.
Example
ExampleSay you want to know how often visitors click your phone number. Without tag management, that's a request to a developer. With Tag Manager, that measurement is live within an hour — and you can see whether people call from their phones more often than they fill in the contact form.
Services that use Google Tag Manager
Where Google Tag Manager comes up in our work:
Other platforms
Wondering whether Google Tag Manager suits your situation? We're happy to think it through with you, no strings attached.
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