A platform that brings marketing, sales and customer contact together in one system. You see which campaign produced a contact and what happened next, instead of separate figures per channel.
Data
ExampleSay your marketing sits in one system and your sales in another. Then you know which campaign produced leads, but not which of them became customers. Connect the two, and the most expensive channel sometimes turns out to be the most profitable.
Where HubSpot comes up in our work:
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