Platforms
Google Ads
Google's advertising platform. You bid on keywords and pay per click; whoever combines the highest bid with the most relevant ad appears at the top. Beyond search results, it also reaches Shopping, YouTube and millions of websites.
Search engines
What we do with it
Setting up and managing campaignsSearch, Shopping and Performance Max, adjusted daily.
Excluding search termsThe most expensive blind spot in most accounts.
Connecting conversion trackingWithout accurate measurement, every optimisation is a guess.
Example
ExampleSay a bike shop advertises on ‘electric bike’. That also catches people looking for a manual or a repair. By excluding searches with words like ‘manual’ and ‘repair’, the same budget goes to people who actually want to buy.
Services that use Google Ads
Where Google Ads comes up in our work:
Other platforms
Wondering whether Google Ads suits your situation? We're happy to think it through with you, no strings attached.
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