The only format within Meta that still consistently reaches people who don't follow you.
Within Meta, this is the format that still gets shown beyond your followers. A regular post mainly reaches people who already know you; a reel can reach anyone interested in the topic.
Explainers on screen, glimpses behind the scenes, customer questions answered, and clips from longer video footage. The starting point is that it feels like something you want to watch, not something you have to watch.
One beautiful-looking reel a month delivers less than something good enough every week. The algorithm rewards consistency, and you only learn what works by publishing enough.
A question or project on this topic?