The biggest cost is the day itself. Prepare well and you get a series out of it instead of one film.
Camera, lighting, sound and direction on location. Depending on the setup, with one or more cameras, so an interview does not have to come from a single angle.
The shoot day costs the same whether you get one film out of it or a series. With a shooting schedule built for that, the same day gives you a main video, short clips for social and standalone shots for ads. That lowers the cost per asset considerably.
Where credibility matters — your own team, your own customers, your own workplace — real footage works better than staged. Now that synthetic imagery is turning up everywhere, authentic footage is what sets you apart.
A question or project on this topic?