The biggest mistake in partnerships is nailing down a script. The audience recognises it instantly.
Nail down the script and you lose exactly the reason for choosing this route. The audience follows the creator for their voice, not for yours. We define what needs to be said and leave the how to the creator.
Partnerships must be recognisable as advertising. The Reclamecode Social Media (the Dutch social media advertising code) requires a clear disclosure, and since 2024 creators above a certain size must also register with the Commissariaat voor de Media (the Dutch Media Authority). We make sure agreements and disclosures are correct, so you don't risk a complaint or a removed post.
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