Authentic partnerships with creators who know and reach your target audience. From nano to macro.
A recommendation from someone you follow carries more weight than an ad. Influencer marketing makes use of that, but it stands or falls on the right choice: a large reach means little if the audience doesn't fit your brand.
From 2011 onwards, Daniel Wellington built a watch brand without any significant advertising budget by sending free watches to thousands of micro-influencers, each with their own discount code and complete freedom over the photo. In 2017 it was considered the fastest-growing private company in Europe. The principle behind it still holds: smaller accounts generally have a closer bond with their audience and higher engagement.
The biggest mistake in influencer partnerships is trying to nail down a script. The audience recognises it instantly, and that is exactly when the reason you chose this route disappears. We define what needs to be said and leave the how to the creator.
Partnerships must be recognisable as advertising. We make sure agreements and disclosures comply with the Reclamecode Social Media (the Dutch social media advertising code), so you don't risk a complaint or a removed post.