Platforms
Instagram
A visual platform with strong reach among 18- to 45-year-olds. These days Reels drive organic reach; the algorithm mainly shows content to people who don't follow you yet.
Social
What we do with it
Content productionReels, stories and carousels, made for vertical viewing.
Channel managementPlanning, posting and replies within an agreed time.
AdvertisingThrough Meta, with the same audiences as Facebook.
Example
ExampleA well-known example is Daniel Wellington, which built a watch brand from 2011 onwards by sending free watches to thousands of micro-influencers, each with their own discount code. In 2017 it was considered Europe's fastest-growing private company.
Source: Daniel Wellington, growth strategy →Services that use Instagram
Where Instagram comes up in our work:
Wondering whether Instagram suits your situation? We're happy to think it through with you, no strings attached.
Book a call →