Platforms
Meta
The advertising platform behind Facebook and Instagram. One ad manager for both networks, with the most fine-grained audience building of all the social platforms.
Social
What we do with it
Campaign structureBudgets, bids and audiences that don't compete with each other.
Creative testingSeveral angles side by side, and the numbers decide.
RetargetingMatched to where someone is in the customer journey.
Example
ExampleSay you show the same ad to everyone who visited your site, for weeks on end. That irritates people and costs money. Exclude people who have already bought and cap the frequency, and the cost per purchase drops while the number of sales stays the same.
Services that use Meta
Where Meta comes up in our work:
Wondering whether Meta suits your situation? We're happy to think it through with you, no strings attached.
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