Concept

Where a concept starts

Not with an idea, but with a question: what should the viewer think or do when the video ends? The form follows from that. An explainer video, a customer story and a brand film solve different problems — and cost different amounts.

What we deliver

• Starting point — goal, audience and the core in one sentence
• Format — the form, and whether it needs to be repeatable
• Script — what is said and in what order
• Storyboard — for more complex productions, so the shoot day runs to plan

Formats deliver more than one-off films

One beautiful film gets watched for two weeks and then never again. A format you repeat every month builds recognition and gets cheaper to make with every episode. That is why we push towards a form you can use more often.

Decide on the channel first

Thirty seconds for YouTube is not the same as thirty seconds on TikTok: the opening seconds differ, the aspect ratio differs, and whether the sound is on differs. That belongs in the concept, not in the edit.

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Cases using this service

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