UI design

The visible part of the design. What the visitor sees, touches and bases their judgement on.

TypographyColour & contrastComponentsResponsive
Design at Flii Media

What UI design is

The look of the screens themselves: which typeface, which colours, how much space between elements, what a button looks like. Where UX is about whether something works, UI is about how it looks while it works.

What we deliver

Contrast is not a matter of taste

Light grey text on white looks calm and is unreadable for some of your visitors. The accessibility guidelines set minimum contrast ratios, and we meet them — not least because it simply reads better on a phone in the sun.

Design for the real content

A design with short, made-up copy falls apart as soon as the actual heading takes up two lines. We design with the longest version that could occur, not the prettiest.

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Cases using this service

Plant-E→ Web design and development for Plant-E — the Dutch company that generates electricity from… Web development · Development Soest Machinery→ Soest Machinery is a Dutch manufacturer of industrial finishing equipment, including machines… Search engines · Development · Tracking Royal HaskoningDHV→ For one of the world's largest engineering firms, we started with a targeted Google Ads campaign… Campaigns · Search engines · Tracking