Tracking setup

Why this comes first

Every attribution model works with what has been measured. If a channel is missing, a conversion is counted twice or the values are missing, the result is neatly formatted nonsense.

What we set up

• One definition — a conversion means the same thing everywhere
• Values — amounts included, so you can calculate on revenue
• All channels — including the channels without their own dashboard
• Checks — periodically re-measuring whether it's still right

Platforms double count

Meta and Google both claim the same conversion, each by their own rules. Add them up and you end up above your actual revenue. That's why you need one source that looks across channels — usually GA4 or your own system.

Measuring what you can influence

Measuring twenty events nobody looks at costs maintenance and delivers nothing. We limit it to what can change a decision.

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Cases using this service