GA4

Installed with default settings, GA4 mostly measures pageviews. The value lies in what you set up yourself.

ConversionsEventsReportsChecks
Tracking at Flii Media

What we set up

The numbers were rarely right

The most common mistake is a thank-you page that counts again every time it is reloaded. Your conversion rate then looks too high and you are steering on a number that does not exist. We check every measurement for double counting before anyone steers on it.

Not everything is a conversion

If ten events are marked as conversions, the system optimises for everything at once, and so for nothing. Mark what makes money; you still measure the rest, but it does not count as a goal.

Retention period

By default, GA4 keeps user data for only two months. If you want year-on-year comparisons, you need to change that or export it — otherwise the data is gone before you need it.

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Cases using this service

Royal HaskoningDHV→ For one of the world's largest engineering firms, we started with a targeted Google Ads campaign… Campaigns · Search engines · Tracking De Nieuwe Yogaschool→ De Nieuwe Yogaschool is a growing yoga organisation with an extensive online range of training courses… Search engines · Tracking · Attribution BikeFair→ BikeFair is a fast-growing online marketplace for second-hand bikes. The platform already had a… Campaigns · Search engines · Social media