More visitors cost money. Getting more from the visitors you already have costs attention.
Raising your conversion rate from two to three per cent is the same as fifty per cent more traffic — but without extra ad budget, and the effect lasts. That's why we look here first.
People drop off because there's something they don't know: what it costs, how long it takes, what happens if they're not happy with it. Answering that where the question comes up does more than any button colour.
There is always one step where most people disappear. Finding and fixing it delivers more than ten small improvements elsewhere — and with GA4 you can simply pull it from the data.
A question or project on this topic?