What is mobile marketing?
Marketing activities aimed specifically at users on mobile devices, using the mobile context for relevance and reach.
More details
Mobile marketing covers in-app advertising, push notifications, SMS marketing, mobile search and location-based marketing (geofencing). App Store Optimisation (ASO) is the mobile equivalent of SEO. Mobile is the primary internet device for more than 60% of the world's population; responsive design and fast loading times are basic requirements.
For example…
McDonald's uses geofencing to send users within 500 metres of a restaurant a push notification with a personalised offer. The combination of location context and real-time relevance results in a conversion rate 5× higher than generic app notifications.
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