What is affiliate marketing?
A performance-based form of marketing in which external partners earn commission by sending traffic or customers to an advertiser through tracking links.
More details
Affiliate marketing runs through networks (Awin, Daisycon) that connect advertisers and publishers. Commission models are CPS, CPL, CPC or hybrid. Publishers range from price comparison sites to content blogs and influencers. Fraud risks (click fraud, cookie stuffing) call for active monitoring.
For example…
Booking.com has more than 12,500 active publishers. Travel bloggers earn 25–40% commission on each completed booking. This model makes marketing a variable cost: costs are only incurred when an actual conversion happens — an extremely efficient, performance-based acquisition structure.
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