Audience analysis

Where we start

With what you already have: your customer base, your analytics, your sales conversations. Who actually bought, where they came from and what they asked before they decided.

What we deliver

• Segments — groups that behave differently, not groups that look different
• Search behaviour — the words they use themselves
• Doubts — what holds people back just before they buy
• Channels — where they can be reached and where they can't

Personas with a name and a hobby

They are fun to present and rarely change a decision. What does help: knowing that a quarter of your revenue comes from one segment you are not currently targeting. That is a choice, not a character sketch.

Talk to ten customers

Ten twenty-minute conversations usually yield more than a survey of three hundred people. You hear the wording you can use in your and ads.

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Cases using this service