What is privacy and consent?
The obligation and strategy to collect and process users' personal data in line with privacy law and with explicit consent.
More details
The GDPR (AVG in Dutch) requires a valid legal basis for processing data. Consent management platforms (OneTrust, Cookiebot) implement cookie banners. Cookieless measurement through server-side tracking and Google Consent Mode v2 is becoming essential as third-party cookies disappear.
For example…
A Dutch publisher saw its tracking data fall by 40% due to cookie opt-outs. By implementing consent mode and a first-party data strategy (login wall, newsletter sign-ups), it built an opt-in database with higher ad relevance than its historical anonymous tracking data.