What is the GDPR (AVG in Dutch)?
The European privacy law that regulates the processing of personal data for every organisation that reaches EU residents.
More details
The GDPR applies to every organisation that processes personal data of EU residents. For marketers this means: explicit consent for non-essential cookies, clear information about how data is used, and secure data storage. Non-compliance can lead to fines of up to 4% of global annual turnover.
For example…
On 2 September 2021 the Irish regulator fined WhatsApp €225 million, at the time the highest fine the DPC had ever issued. The case was not about data breaches or misuse, but purely about transparency: WhatsApp had not informed users clearly enough about how their data was processed and, according to the decision, provided only 41% of the required information. The original proposal was 30 to 50 million; eight other European regulators considered that too low, after which the fine more than quadrupled.
Source: bbc.comRelated terms