What is digital media?
Online media channels and platforms that brands use to reach audiences on internet-connected devices.
More details
Digital media covers search, social, display networks, email, podcasts and streaming. Its strengths are precision targeting, real-time optimisation and granular measurement. The downsides are ad fraud, ad blocking (up to 30% on desktop) and growing privacy legislation that limits tracking options.
For example…
A sportswear e-commerce business takes a full-funnel approach: YouTube awareness campaigns (top of funnel), Instagram Shopping for product discovery (mid funnel) and Google Performance Max for conversion (bottom funnel), with every euro measured in an integrated ROAS dashboard.
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