What is CPL?
Cost Per Lead: the cost of generating one qualified lead.
More details
CPL is the standard KPI for lead generation campaigns. CPL varies widely by sector: a B2B software lead can cost hundreds of euros if the revenue value justifies it, while a consumer lead for a web shop needs to stay under €5.
For example…
WordStream analyses thousands of search campaigns every year. The average cost per lead came out at around $70 across all industries, but the spread is huge: from $28.50 in auto repair to $131.63 in legal services. That same $70 is excellent for a law firm and alarming for a restaurant. A cost per lead means nothing without your own industry and customer value next to it.
Source: wordstream.comRelated terms