What is a content strategy?
The overarching plan that determines how an organisation creates, distributes, manages and measures content to achieve brand and audience goals.
More details
Content strategy covers the content mission, the content model (owned, earned, paid), the content calendar, editorial guidelines and distribution channels. The strategy ties together SEO goals, branding goals and conversion goals. Content operations defines the governance model: who creates, who approves and who publishes.
For example…
HubSpot's content strategy is built on 'teach, don't sell': free educational content on marketing and sales through its blog, YouTube and certifications. This draws millions of organic visitors a month, a significant share of whom convert into free CRM users who then upgrade.