OpenAI lets businesses claim their own profile in ChatGPT for free. What it is, what you see and how to set it up
More and more people ask an AI assistant for a recommendation instead of searching Google. Which bike shop is good, where do I buy a gift, which agency suits me? That is why on 10 November OpenAI launched Businesses in ChatGPT. Businesses can now claim and manage their own profile in ChatGPT, similar to a Google Business Profile.
When ChatGPT mentions your business in an answer, the user can open your profile. It shows the details you manage: a description, contact details, your website and opening hours. Online stores can also manage their product catalogue.
You manage everything in Business Hub, a dashboard from OpenAI. There you see how often your business is mentioned, how often your profile is viewed and how many people click through to your website. You also see which topics people find you through. You don't see the conversations themselves: OpenAI does not share individual chats with businesses.
OpenAI is also testing Business Agents. That is your own assistant that answers customer questions based on information you provide. Businesses can also promote that assistant with an ad in ChatGPT, clearly labelled as sponsored. For now, Business Agents are only available to online stores and online service businesses in the United States. OpenAI plans to expand both parts to more countries and industries later.
According to Inc., ChatGPT has over a billion users a week. If your business gets recommended there, you want the details to be right. With your own profile you decide what information people see, instead of whatever ChatGPT picks up elsewhere. And for the first time, you can see how often you show up in AI answers.
It is still a beta. Depending on your country, industry and verification, you may land on a waiting list first. Sign up your business now, so you're in early.
A profile is a start. Whether ChatGPT mentions your business still depends on what can be found about you online. A website that gives clear answers to your customers' questions helps. Also read what AI crawlers mean for your brand. Need help with your visibility in AI? Get in touch.
Sources: OpenAI, Businesses in ChatGPT, Inc., 11 November 2026, The Tech Outlook.