RonReizen is a Dutch travel company with a strongly personal character. Flii developed a video-first campaign strategy that put the experience of travel at its centre and turned it into measurable ad performance.
For RonReizen we developed a content strategy with video at the core of every message. Short, atmospheric travel footage for social and longer, story-driven content for YouTube engaged travellers while they were still exploring their options.
Using the video footage, we set up targeted campaigns on YouTube, Meta and display. Audiences were segmented by travel interests, travel behaviour and previous website visits. Each segment received different messages, matched to its stage in the decision-making process.
Visitors who had been to the website but had not yet booked were reached again through targeted remarketing campaigns, with specific destinations or offers that matched the content they had viewed before.
Alongside the advertising, we made social videos, travel features and destination videos. With conversion ads and targeted campaigns, we supported travel sales and partners.
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