Relax is a yoga clothing brand that combines comfort and quality. Flii developed and managed an integrated campaign strategy aimed at increasing online revenue through search, shopping and social channels.
We started with extensive keyword research in the yoga clothing and sportswear market. Based on that, we mapped search intent: from informational ("what to wear for yoga") to transactional ("women's yoga pants"). This research formed the basis for both the campaign structure and the landing page optimisation.
We developed a Shopping strategy with precise product grouping and bidding by category and margin. Through Performance Max, the Shopping campaigns were extended to Display, YouTube and Gmail, with the algorithm steered by relevant signals from first-party data.
On Meta, we set up campaigns aimed at cold audiences through interest- and behaviour-based targeting, plus retargeting for product visitors and past buyers. Dynamic Product Ads delivered relevant ads based on the products people had viewed before.
We stayed in close contact with the client, reported on performance periodically and continuously optimised campaigns based on data. Bidding strategies, audience exclusions and creatives were tested and adjusted to maximise the return on media budget.
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